Refresh Café: A recipe for success

Refresh Café: A recipe for success

NPD introduced its Refresh Café to the South Island in December 2017 with the goal of providing an exceptional quality and memorable dining experience for customers.

Since opening its first site at NPD Redwood in Blenheim, Refresh Café has grown to operate six sites across the South Island, with two more currently in development in Christchurch, and further expansion planned across New Zealand.

NPD is a customer centric business and has on multiple occasions been ranked number one for customer satisfaction in the Canstar Blue awards.

As a proudly family owned and operated business, NPD upholds strong family values that are reflected right throughout the business, including in the Refresh Café where excellent customer service is at the heart of its offer.

Louise Mitchell, Senior Category Manager, NPD, said that it is this top-level customer service, paired with professionally trained baristas and a quality food offering, that sets Refresh Café apart from its competitors.

“Our goal is to ensure our customers have a memorable experience when visiting our Refresh Café sites. From our premium products and friendly service, we pride ourselves on being best in market,” she says.

Refresh Café was developed by NPD to support its fuel network throughout the South Island, and over the past four years its offer has grown as the business has worked to tailor the offer to best suit the needs of its customer base.

This has involved investing heavily in the quality of its food range, which includes chicken and chips, burgers, and real fruit ice cream.

“Our chicken and chips range has proven to be incredibly successful, so we have developed our own signature coating which we are in the process of launching into market. It will wow your tastebuds,” says Mitchell.

“We have also made significant investment in high end cooking equipment to deliver top quality product. You can’t look past one of our delicious burgers, all made fresh on site with local ingredients.”

Mitchell also highlights that to ensure coffees are always of excellent quality, café staff are upskilled through specialised barista training, each receiving official endorsed certification upon completion.

“Our Refresh Cafés replicate everything NPD stands for, ‘Premium Quality’ in both product and service. Our people are our company, our focus is our customers,” says Mitchell.

“The success of our signature products and our legendary 100 plus petrol is a true testament to NPD and Refresh Cafés premium offering across the board.”

The architecturally designed Refresh Café sites are created with customers in mind, they’re light, bright, and spacious.

“In our larger designed sites, we offer a comfortable seating area for our customers to relax and recharge in. Our layout provides a nice easy flow for customers to get a quick Barista coffee or enjoy a longer visit by dining in our popular sun-drenched seated areas,” she says.

NPD is a very customer and community focused company and brings strong product value and quality to the market. The business employs around 170 staff across the South Island, of which many are locals to the surrounding markets where our Refresh Cafés are located.

Being a family business, NPD enjoys giving back to the community through sponsorship, focussing on the younger sporting teams and clubs that often get overlooked.

“Everything we do is fuelled by our culture. We pride ourselves on having a passionate team who offer outstanding customer service and an exceptional Café offering. We engage in an environment that encourages success. We support each other to ensure NPD’s Refresh Café are best in market.”

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