Reader’s Digest has released the names of New Zealand businesses that in the eyes of their customers are doing an outstanding job with customer service – and New World and PAK’NSAVE have come out on top in the supermarket category.
Reader’s Digest congratulates the hard-working customer service teams of the businesses listed among the 2024 Quality Service Award winners. For ten consecutive years, the Awards has invited everyday people to tell us which companies deserve to be acknowledged for their customer service excellence, says Reader’s Digest editor-in-chief Louise Waterson. Their opinions offer a valuable guide to all consumers, and also helps to raise the bar on the quality of customer services interactions.
She says it’s clear that customers expect companies to understand their unique needs, and customer service excellence remains a core indicator of a business’s success and longevity in the market.
“Without a doubt, this year has proved particularly challenging for New Zealand consumers. With inflation and the rising cost of living altering the spending habits of most households, New Zealanders need to be more discerning with their spending. Superior service, genuine care and an individualised approach are all vital to building a business that enjoys the certainty of maintaining a customer’s loyalty. This year’s winning businesses understand that good customer service can make a customer’s day, and it can certainly make a business.”
Reader’s Digest commissioned independent market research company Catalyst Consultancy & Research to survey New Zealanders’ opinions of a range of service providers.
A total of 1570 New Zealanders of a mixed demographic were asked to rate their experience of service provided by businesses / organisations.
The Quality Service Award survey was launched in 2015. For ten consecutive years, the survey has identified the businesses with the most satisfied customers across an array of prominent industry categories. In 2024, 31 different categories were surveyed, representing diverse interests from health insurance and retirement villages to tyre retailers and optometrists. This prestigious Quality Service Award seeks to recognise those companies operating in New Zealand that truly understand the needs of local consumers.
The full list of New Zealand Quality Service Award winners can be seen here https://qualityserviceawards.co.nz/results/