Introducing pure deliciousness to the freezer, Silver Fern Farms responds to evolving consumer expectations in the frozen category, delivering convenience without compromising quality. Qualitative and quantitative research conducted by Silver Fern Farms for frozen burgers, has highlighted demand for products with a clean label, no artificial ingredients, and a high meat content, among premium red meat consumers (Forward Insights, March 2021).

“Building on our successful launch of Honest Burgers, we’re excited to bring premium products to the freezer, enabling consumers to create pure deliciousness at home,” says Brenda Galbraith, Marketing Manager USA/NZ.

“Our PURE Burgers are 97-99% grass-fed red meat, a sprinkle of salt and pepper, and a touch of collagen to enhance the cooking experience and tenderness. With a clean label and no fillers, PURE Burgers & Sliders are gluten-free and keto friendly. These leading attributes on-pack provide an assurance of quality and depth of flavour, with delicious cuts of brisket, short rib and lamb rumps that resonate with consumers.”

PURE Burgers come in resealable, soft-plastics recyclable packaging, with 6 burgers or 10 sliders per pack, offering family-sized quantities and ultimate convenience for a range of occasions.

For every pack purchased Silver Fern Farms will donate $1 to Meat the Need Charity, an organisation Silver Fern Farms has been partnering with since the beginning of the Covid-19 pandemic. Helping New Zealand farmers feed New Zealand families, supplying red meat nutrition to City Missions, food banks, and Kiwi’s in need.  

Enjoy 97% Beef Burgers with Brisket, 97% Beef Burgers with Short Rib, 97% Venison & Beef Burgers with Venison Short Rib, 99% Lamb Burgers with Rump, and 97% Beef Sliders with Brisket.

Now available in supermarket freezers, nationwide.

Pure Burgers | Silver Fern Farms

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