The New Zealand Association of Convenience Stores (NZACS) and Nielsen IQ provide an update on the state of the NZ convenience market.
The NZACS Convenience Market Review Business Breakfast returned to the Remuera Golf Club in Auckland on 25th May.
The event was a great opportunity for convenience operators and suppliers to network over breakfast and access some great insights around the New Zealand convenience market.
Mark Baker from NielsenIQ presented an analysis of the Convenience Channel in New Zealand, highlighting key category gainers and some of the most effective new product launches.
The NielsenIQ report revealed that the current top 10 NPD are mainly tobacco and vaping related products. Some other top performers in the convenience channel are:
- Giftcards
- Sports drinks
- Carbonated beverages
- RTD coffees
The beverages category saw 10.6% growth and the largest segments are energy drinks and carbonated beverages. Health supplements is an emerging category to keep an eye on. In the ice cream category, the take home segment is driving growth.
The NielsenIQ report also contained a summary of consumer behaviour and revealed the impact of high fuel prices.
The arrival of Costco in New Zealand with a discounted petrol offer and the ongoing work-from-home situation has affected the oil channel, said Baker. “Rising petrol prices are having an impact on shop sales and consumers are feeling the pinch. It is expected that 37% of the New Zealand workforce will be working from home in the near future.”
The NZACS Convenience Market Review Business Breakfast event was open to NZACS member companies only and their invited guests with 77 registrations for the day. C&I Media Commercial Director Safa De Valois and FMCG Business Editor Tamara Rubanowski attended the event, along with members from Bluebird, Goodman Fielder, BATNZ, Philip Morris, Imperial, Coca Cola, Frucor, 2 Degrees, Tip Top and Arepa, to name just a few.
The next NZACS Convenience Market Review Business Breakfast will be held in Christchurch on 16 June 2022.
Retail members of the NZACS include:
• BP and BP2Go
• Caltex/FIX
• Night n Day
• NPD
• On the Spot
• Z Energy
• Challenge
• GAS
• Gull
• Metromart
• Red Circle Wholesale
