New soft drink Hӧpt Soda has been awarded the prestigious title ‘Platinum Winner’ at the renowned A’ Design Awards in Italy, where product design excellence is recognised on a worldwide scale.
Hӧpt Soda was selected from the Food, Beverage and Culinary section of the A’ Design Awards and was the sole Platinum award winner from 85 products that entered from both Australia and New Zealand. It was also one of only 50 products globally (out of 12,523 entries across all categories) to receive Platinum status, which makes it the most successful Australasian product at the A’ Design Awards.
Brand Manager Antonia Davison says a team across Melbourne, Tokyo and Auckland came together to create the drink, which is designed as a delicious clean soda for adults. Höpt Sodas launched exclusively in New Zealand in March.
Hӧpt has over 15 features built into its design and is packaged in 330ml bottles with coloured twist crown seals and distinctive graphic labels. The Packaging Agency and Creative Agency for the winning design was Shine.