Whittaker’s creamy white chocolate has been creatively crafted with natural flavour and colour to recreate the look and taste of the famous biscuit. It is then mixed with biscuit pieces and loose hundreds and thousands to give it the authentic texture and flavour.
Whittaker’s Marketing Manager, Holly Whittaker said, “The combination of Whittaker’s chocolate – the quality of which we ensure through our signature bean to bar process – with treasured Hundreds and Thousands biscuits is a fun and delicious new product that is unique on the market.”
Both companies have been excited about the idea of working together in the spirit of Kiwi camaraderie to create something special for their fans.
Griffin’s General Manager Sales & Marketing, Josette Prince said, “We’re delighted to be working with Whittaker’s – we share many of the same values such as a commitment to quality, engaging with consumers and a passion for New Zealand. Cookie Bear Hundreds and Thousands biscuits are one of our most-loved products and we’re excited to recreate it as a limited edition chocolate block for New Zealanders to enjoy.”
Whittaker’s and Griffin’s collaborated on the product design, experimenting with different approaches before deciding on the winning formula. Whittaker’s Hundreds and Thousands blocks are a limited edition product available for three months.