New World brings back Spiegelau to help shoppers celebrate this summer

New World brings back Spiegelau to help shoppers celebrate this summer

Hang on to your sunhats, the Summer of Spiegelau starts today, this year with a brand-new festive twist. 

New World have partnered with Spiegelau, the quality European glassware brand that sent kiwis into a collecting frenzy back in 2019. This year New World are giving customers the opportunity to top up their existing glass collection and add some brand new additions, just in time for the start of Summer BBQs and silly season fun.

From today, customers can earn stickers as they shop that can be redeemed for a two-pack of high-quality European-made Spiegelau glasses (while stocks last).

This year’s selection of Spiegelau introduces some exciting new contenders and ensures there’s something for everyone!  There are six different types of glassware in total, three of the old favourites return – the red and white wine glasses and the beer glass. And the introduction of a super elegant cocktail glass, perfect for mocktails, cocktails and doubles as a great showcase to serve up a good-looking starter or dessert – charcuterie cocktail anyone? Also new on the block there’s the basic short, and tall standard glasses, works for the G&T, water or smoothies. 

The Spiegelau promotion is designed to give something back to shoppers and help make the celebration season easier. 

“We’re stoked to be able to offer this top quality brand to customers, summer and Christmas are such a great time of the year to get together and be social over a drink and some kai. The beauty of this year’s collection is customers can start, top up, or add to their existing set of Spiegelau glasses. We’ve deliberately designed things to be flexible so customers can choose exactly what they want from the collection,” says Giselle Bleakley, Head of Marketing, New World.

For every $20 spent in store or online on qualifying products, customers can earn stickers towards their own glistening collection of two pack glasses. Extra bonus stickers can also be earnt by purchasing nominated bonus products and an additional sticker with every online shop of $20 or more.

•        New World Spiegelau promotion starts October 31st and runs through to 08 January for earning stickers and to 22 January for redemption (while stocks last) 

•        Earn a sticker for every $20 spent on qualifying products 

•        Six different glass styles to collect, they come in pairs  

•        Available at all New World stores, nationwide  

•        Cocktail glass is exclusive to Clubcard members  

For more information and terms and conditions, visit

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