Pic’s Peanut Butter has released its new Peanut & Chocolate Butter to add to its award-winning range, much to the delight of its peanut butter community, and Kiwi fans of the flavour combination.

Even better, it’s crafted with chocolate from another much-loved, Aotearoa New Zealand family-owned business, Whittaker’s, blending a combination of Pic’s crunchy Hi Oleic peanuts and Whittaker’s Five Roll Refined Creamy Milk and Dark Ghana 72%.

For an extra special look, the Pic’s Peanut & Chocolate Butter jar features the iconic Pic’s star on the lid, in stylish gold. 

For thirteen years, Pic Picot, the founder and owner of Pic’s Peanut Butter, steadfastly resisted adding anything but a pinch of sea salt to his cherished peanut butter. 

In 2020, in the face of pleas from his people to try something new and an opportunity to partner with New Zealand’s beloved Whittaker’s chocolate, he gave his blessing to the creation of Pic’s Peanut & Chocolate Butter.

“Peanuts and chocolate have always gone well together and the team has done a marvellous job of turning them into something I know lots of our customers will find irresistible,” says Pic.

Pic’s Product Creator, Carrie Anne Bennett says, “For me, a new Kiwi of just eight years, I could think of nothing better than bringing two of New Zealand’s most loved and tastiest products together! Think of it as a peanut slab in a jar. A pantry staple that will bring a smile to everyone’s face.”

Pic’s Peanut Butter and Whittaker’s are both ranked as Aotearoa New Zealand’s top two respected brands on the Opinion Compare’s Brand Reputation Index. The Brand Reputation Index measures a range of different factors, such as brand love, quality, purpose and longevity to identify the most respected brands in the country.

Pic’s has always built consumer loyalty to its products based on how they taste, and the new Pic’s Peanut & Chocolate Butter is no exception.

Whittaker’s makes all of its world-class chocolate at its factory in Porirua, from beans-to-bar; it doesn’t have far to travel to Pic’s Peanut Butter World in Nelson, where the Peanut Butter Makers combine it with Pic’s delicious signature Hi Oleic peanuts to create a locally-made product that is truly special!

In just a few short weeks since its launch, Pic’s Peanut & Chocolate Butter is already becoming a firm household favourite. Fans are happily sharing their love and enthusiam for the new product on social media, in ways as varied as using it in a cocktail, to the most popular by far – eating it straight from a spoon.

Pic’s Peanut & Chocolate Butter is available now in New World and PAK’nSAVE supermarkets nationwide, and Countdown supermarkets from early March 2021.

For more information go to www.picspeanutbutter.com or follow @picspeanutbutter on Facebook and Instagram.

For sales enquiries please contact Lisa-Jane Kerr: lisa-jane@picspeanutbutter.com

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