Hellers is New Zealand’s butcher, with a wide range of family favourites for all meal occasions. After successfully launching a raft of new products into butchery and chilled deli in February they are back with more value-added butchery products.
The Butchery Meal Solutions Category is worth $7m* and growing strongly. Marketing Manager Brydon Heller says: “Insights continue to tell us consumers want ‘time or effort savers’ and products which are tasty and versatile. This range delivers on all of those from one of New Zealand’s most trusted brands.”
Hellers are launching a butchery range which will be positioned in the convenience meal component category. NEW Hellers Short Cuts Meals in Minutes are designed to make your life a bit easier and your dinner a lot yummier. With a wide range of flavours to suit everybody: Italian Mince, Mexican Mince, Butter Chicken Curry and Meatballs in Sauce, they are the smart way to tasty! This range will hit stores 8th June with a range of delicious quick cook meat products which are ready in minutes.
Hellers Short Cuts Meals in Minutes will be supported by an extensive marketing campaign including TV, video, social media, instore demonstrations, and instore activity.
For more information please contact your local Hellers representative.
Phone: 0800HELLERS(453 3377), Email: firstname.lastname@example.org.
*Iri Scan Data to 25/04/21