New GM for Frucor Suntory New Zealand

New GM for Frucor Suntory New Zealand

Leading beverage manufacturer and market leader in energy drinks Frucor Suntory is pleased to announce the appointment of Brad Erceg as General Manager, New Zealand, effective from 1st January 2024.

As part of its journey towards becoming Suntory Oceania, Brad’s leadership will be instrumental in shaping the future of the business in New Zealand. Brad will not only continue leading the commercial team but will also take on broader responsibilities for the sustainable growth of the local business.

Darren Fullerton, CEO Frucor Suntory – Oceania commented “Brad’s appointment to General Manager, New Zealand is recognition of his deep commercial acumen, strategic agility, and strong leadership. Having served as Sales Director – New Zealand for nearly four years, this transition is a testament to his commitment to the market and his own career within the Suntory family, where he has played integral part since joining the business as a Territory Manager in 2006.”

2023 has been a record and transformative year for Frucor Suntory, with major advances in category development, consumer-led portfolio expansion and new channel development for the Pepsi Co range. This announcement aligns with the future state of the business when it partners with Beam Suntory to create Suntory Oceania, positioning itself as the fourth-largest beverage group in ANZ once operational in 2025 in Australia and 2026 in New Zealand.

Commenting on his new appointment Brad Erceg said “At its core, Frucor Suntory takes great pride in our New Zealand heritage, which can be traced back to the Apple & Pear Marketing Board and the establishment of the Fresh Up brand over sixty years ago. As we embark on the next phase of growth, I look forward to collaborating with our customers and wider business to continue delivering market-leading beverage experiences to all Kiwis.”

The Frucor Suntory NZ business boasts a diverse beverage portfolio of energy drinks, water, juice, carbonated soft drinks, RTD Coffee and is the bottling partner for Pepsi Co. 

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