Massey’s retail degree a first for NZ

Massey’s retail degree a first for NZ


The retail industry is exciting, diverse and dynamic. It comprises multiple sectors that are a significant part of everyone’s life, such as food, financial services, fast-moving consumer goods, fashion and leisure, and includes some of world’s largest and most successful companies. The industry is a fundamental part of any developed nation’s economy in terms of revenues and employment, contributing to economic growth and prosperity. Such an important industry requires well-educated and professional managers who have the skills and subject-specific knowledge to provide the expertise and leadership it needs.

As New Zealand’s first degree solely focused on retail, Massey University’s Bachelor of Retail and Business Management represents a key milestone in retail education.

Massey University is well-known for its cutting-edge, innovative, and industry-relevant educational programmes. This qualification is no exception. The programme is unique and is a significant achievement: a robust, bachelor degree with a strong practical focus.

Developed in partnership with some of New Zealand’s best-known and respected retailers, the programme is based around core business and management subjects, combined with industry-related retail content. Students can opt to specialise in areas including: design, marketing, logistics and supply chain management, valuation and property management, and banking.

The programme focuses on developing the skills students will need in the real world of work and employment. It involves classroom teaching alongside three mandatory internships, high profile industry guest speakers, simulations, and field visits. Throughout the programme, students practise the skills of analysis, creativity and evaluation, as well as the more practical skills of communication and teamwork.

Students can take advantage of various international exchange opportunities in the UK, Europe, and North America. The programme’s unique industry advisory board also ensures that the Bachelor of Retail and Business Management remains both practically and academically relevant and up-to-date.

The Bachelor of Retail and Business Management is offered at Massey’s Auckland campus, or can be studied by distance. For more information visit







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