Lion’s deal with Vita Coco

Lion’s deal with Vita Coco

noce di cocco splashLion Breweries is adding Vita Coco coconut water to its range, in a move to increase the non-alcoholic offering, which includes Hopt sodas.

Internationally, the coconut category is growing at about 150% per annum and is estimated to be worth about $1.7billion.

Vita Coco has been operating for more than 10 years and is one of the biggest coconut water brands worldwide. It is already sold in many other markets, including Europe, Japan and the USA.

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