SKITTLES is removing its iconic rainbow from their packaging, to stand in solidarity with Pride celebrations in New Zealand this month. The colour-less rainbow Pride packs are available in-stores from 13 February, with the aim of raising more awareness and support for the LGBTQIA+ community.
To support and celebrate the LGBTQIA+ community, SKITTLES is partnering with the Rainbow New Zealand Charitable Trust, a New Zealand charity who maintains a fund available to build strength through diversity within the LGBTQIA+ community. SKITTLES has made a donation of $10,000 and these funds will be distributed throughout New Zealand to support the regional Pride Parades in bringing communities together.
“We are delighted to announce our partnership with the SKITTLES brand,” said Trust Chair Gresham Bradley from Rainbow New Zealand Charitable Trust. “The rainbow is such a powerful symbol to illustrate the beauty and strength in our diversity, and we’re excited to share that message at our regional Pride Parades.”
”SKITTLES – and its iconic rainbow – stands for happiness, inspires fun and celebrates diversity and inclusion,” says Emily Dowling, Mars New Zealand General Manager, the maker of SKITTLES.
“As an iconic global brand, we believe we have a responsibility to use our voice and the power of our brand for good, and supporting Pride is a great example of this. We are committed to advocating for the LGBTQIA+ community both within our own organization and throughout the world.”
SKITTLES Pride Packs will be available across all major retailers, including Countdown, New World, Pak N Save, The Warehouse, service stations & local convenience stores. The Limited-Edition Pride Packs will begin rolling out nationally from 13 February 2023 until stocks last.
