Kraft Heinz Australia appoints new CEO
Kraft Heinz Australia has appointed Simon Laroche as its new CEO. He is charged with growing the business, strengthening relationships with retailers and supply chain partners as well as extending local product innovation.
Laroche has experience in the FMCG sector, with successful senior roles at Canada’s largest brewery company, Labatt Breweries. Most recently, he was Vice President of Sales, where he managed 1,000 employees across sales and marketing teams. His areas of responsibility spanned international operations and partnerships, including within the Australian market.
Since Kraft and Heinz merged in 2015, Kraft Heinz Australia has expanded and now employs more than 900 people across operations, production, sales and marketing. In the past 12 months, the company has also added a number of brands to its portfolio, following the acquisition of Cerebos in 2018.