Intermedia takes a stake in new product delivery model
STOCK BOX is an innovative new service designed to put products front and centre with independent retailers. We know that 95% of all new products entering the market fail within the first 12 months due to resourcing issues and poor research. STOCK BOX is not designed to replace company marketing efforts, but to complement them by putting new products into the hands of the real decision makers.
“We are very excited to have the Intermedia Group on board”, said STOCK BOX Managing Director Craig Matthews, “as its presence and expertise across multiple business channels provides our program with a unique opportunity to present new products to businesses that might otherwise miss out. Our mission is to provide suppliers and manufacturers with a voice, and give retailers the choice on products that are new to the market. With the support of The Intermedia Group, we will be able to deliver more new products to multiple channels of the retail trade.”
The Intermedia Group Managing Director Simon Grover commented on the partnership: “Intermedia provides one of the most comprehensive and targeted B2B advertising networks in Australia. Our brands are a vital source of information for Australian and New Zealand businesses, falling within 12 vertical markets. The emerging trends in print media are moving to a more diversified information delivery model. With the growth of online retailing and parcel deliveries to the consumer market, the STOCK BOX model provides a new and innovative way for Intermedia to expand its B2B presence.”
STOCK BOXES will not be in circulation until November, but retailer registration is open already (www.mystockbox.com.au).
“The program has already exceeded expectations with 1,000 retailers registering since its launch last month”, said Matthews. “Suppliers have also been expressing considerable interest in having their products represented in the boxes, and we are encouraged by the volume of new entrant supplier enquiries coming through.”
“What sets STOCK BOX apart from other product awareness models is that we work at the coal face, talking directly with independent operators and small business owners who make-up the vast majority of the Australian retail landscape”, said Matthews. “By providing retailers with real product samples to evaluate, suppliers will have a greater rate of success through trial. And with the increasing reduction in company field forces and in-field support, STOCK BOX will become more and more important to suppliers looking to lift their product profile and penetration.”
About the Intermedia Group
Intermedia is one of Australia’s largest independent business-to-business media companies. We employ expert editors and international publishers across a broad range of industry sectors, united by their passion for highly credible mastheads and engaging content.
The Intermedia Group portfolio comprises more than 70 media properties including market-leading magazines, websites and related digital assets, as well as more than 20 events and conferences held across the Asia Pacific and attended by over 15,000 professionals annually. It is one of the region’s most comprehensive and targeted advertising networks with group revenues in excess of $30 million per annum.
The Intermedia Group recently acquired a controlling interest in the C&I business – the Convenience & Impulse Magazine and Expo. It holds active and majority shareholdings in Time Out Australia, the country’s most cutting-edge and comprehensive guide to life in the city, and Interpoint Events, one of the region’s leading exhibition and conference organisers and preferred event management partner for many industry bodies and associations.