Innovative packaging launch

Innovative packaging launch

rsz_screen_shot_2015-10-05_at_43155_pmMeadows’ desire to maintain high environmental sustainability standards are supported by the launch of new, fully biodegradable and recyclable cardboard packaging for their pre-packaged mushroom range. The packs are made of recycled board and are printed with natural inks. Meadows have switched all their range, including White Buttons, Swiss Browns and Portabellos to the new packs.

Chief Executive Office John Barnes said: “Environmental issues are of paramount importance to New Zealanders and we see our switch to cardboard packs from plastic as a major breakthrough within the New Zealand produce sector.”

As well as protecting the mushrooms, a moisture-resistant barrier added to the cardboard ensures the produce stays fresh whilst ensuring the pack retains the ability to degrade during the composting process.

Key mushroom health benefits feature on the innovative packs through bold on-pack messaging. The messages include ‘Vitamins B2, B3, B5 & B7 for Energy’ and ‘an excellent source of Selenium for immunity’, which are designed to support Government initiatives to encourage healthier eating habits amongst Kiwis.

The new packs are expected to receive big support from the major supermarket chains, and packs will be available to all New Zealand consumers nationwide.

About Meadows

Meadows is a 100% Kiwi owned family business, which started with a passion for mushrooms in Canterbury in 1970. They are proud to be a sustainable producer of beautiful food and dedicated to ensuring quality, locally grown, hand harvested product reaches Kiwi plates across the country.

For more information please go to:

Scroll to Top