A refreshed L&P has been revealed, with the biggest change to the iconic Kiwi brand in more than 10 years. Not only has the design and packaging had a facelift, thanks to Marx Design, but the range will also receive a new limited edition family member – L&P Chilli & Lime – a unique taste perfectly timed for summer.
Each L&P variant is now well differentiated with its own personality and coloured lid to make it easy for consumers to identify. Some of the other product changes include a revitalised logo and a reshaped bottle including a map of New Zealand and well-known tagline “World Famous in New Zealand” embossed onto the bottle. All L&P bottles still remain recyclable.
The new-look L&P range roll out will continue across the rest of the L&P range over the next month throughout supermarkets and convenience stores nationwide.