Market-leading nappy brand HUGGIES® has launched a once-in-a-decade product innovation in New Zealand.
HUGGIES® Newborn and Infant nappies now include a zinc-enriched layer that’s clinically proven to protect babies’ delicate skin from irritation. With newborn skin up to 30 per cent thinner than adult skin, the new HUGGIES® Newborn & Infant range is designed to protect baby’s skin from day one.
With updated packaging highlighting the new innovation to parents, the new HUGGIES® Newborn and Infant nappies come after research revealed that skin irritation is a top concern for parents of newborns, with two in three (62%) parents ranking irritation higher than sleeping and feeding.
Gabrielle Davidson, Marketing Director at Kimberly-Clark ANZ, said:
“At Huggies, we want parents to feel confident when it comes to protecting their baby against skin irritation. That’s why we’re extremely proud to launch a zinc-enriched nappy providing better-than-ever protection on top of the trusted comfort, breathability and absorbency we’re known for. We’re certain this innovation will help give parents peace of mind when it comes to baby’s delicate skin, so they can savour every precious moment with their newborn.”
HUGGIES® Newborn and Infant nappies are now available nationwide at all major retailers.
You can learn more about the HUGGIES® Newborn & Infant range by visiting: www.huggies.co.nz
