Kiwi brand Mother Earth is calling on New Zealanders to help create a new home for the critically endangered kākāpō.

A new initiative by Mother Earth is raising funds to help bring the iconic native bird to a mainland sanctuary for the first time ever – a significant step in growing the population.

Mother Earth is releasing limited-edition packs of their popular Baked Oaty Slices and honey, featuring the loveable and cheeky kākāpō. For every limited-edition pack purchased, Mother Earth will donate 10 cents to Sanctuary Mountain Maungatautari. The funds will help create a safe and suitable habitat for kākāpō in Mother Earth’s home of the Waikato, at ecological reserve Sanctuary Mountain.

“Kākāpō are under threat of extinction, and Mother Earth is committed to helping this native bird thrive. We are calling on Kiwis to help save the kākāpō by purchasing the limited-edition packs, so we can support our friends at Sanctuary Mountain to create a secure home for these taonga,” says Mother Earth CEO Andrew Smith.

There are only 210 kākāpō in the world today and they all currently survive on small offshore islands of New Zealand. While this flightless parrot is critically endangered, the increasing population of kākāpō is outgrowing its island refuges. That’s why there are plans to find new suitable habitat like Sanctuary Mountain.

Sanctuary Mountain is working with key stakeholders including the Department of Conservation’s Kākāpō Recovery Group and Ngāi Tahu, to bring kākāpō to their ecological sanctuary.

This project is part of ongoing support of Sanctuary Mountain by Mother Earth, a proud partner of the conservation education programme that Sanctuary Mountain provides to over 4,500 students and teachers every year.

Limited-edition Mother Earth Baked Oaty Slices and honey products featuring the cheeky kākāpō will be on shelf from July 13. For more information head to

Leave a comment

Your email address will not be published.