Forget Charles, this summer Hellers is still the reigning king of the BBQ! Last summer saw huge growth in the BBQ category, driven by at-home grilling due to level four restrictions – the sausage category grew by 8.1%* and Hellers Prepacked Sausages contributed to 14%* of the packaged sausage category’s total volume growth. Fresh Sausages are growing faster than the rest of the category at 43%*.
Fire up the BBQ and lift the lid on summer sales with some new Hellers BBQ inspiration. Hellers have collaborated with Good George launching a Pork & Cider Sausage which will add crispy freshness to your consumers’ tastebuds. With cheese sausages the fastest growing flavour Hellers Jumbo Cheese Brats will be sure to be on the grill.
The new Hellers Craft Bratwurst Range – Caramelized Onion and Smokey Spicy are packed with flavour and are quick to cook. Finally, the fresh crumbed butchery category has seen 8.2%* volume growth compared to the previous quarter and crumbed rissoles and sausages contributes 52% to the total crumbed category. Hellers new crumbed range are an absolute must for the shelves over summer.
Hellers Lamb Burger took the gold medal at the 2022 Great NZ Sausage and Burger competition – make sure this is on your shelves to continue to drive the Burger category growth which saw a volume increase of 3.8% compared to the previous quarter (PP).
Hellers are investing over $500k in media over the summer months with a campaign covering TV, bus, billboard, instore demonstrations, and social media.
Iri Scan Data to 16 October 2022
For orders and more information visit hellers.co.nz.
