Global heavyweights at PMA Fresh Connections

Global heavyweights at PMA Fresh Connections

global_heavyweights_at_pma_banners8Delegates will have unprecedented access to global industry heavyweights and experts when the PMA Fresh Connections Conference and Trade Show returns to Melbourne in May.

In a first for the largest information and networking event to bring together the entire fresh fruit, vegetable and floral value chains in the Australasian region; PMA Fresh Connections organisers have arranged for many of the expert speakers on conference day to appear at the trade show on day two, allowing delegates the opportunity to ‘Meet the Experts’ and connect face-to-face.

Michael Worthington, CEO of the Produce Marketing Association Australia – New Zealand (PMA A-NZ), says it’s one of many changes delegates can expect to see at the three-day event: “We’re really shaking things up in 2015 with our new three-day format, but being able to provide delegates with direct access to industry leaders and experts such as Jeff Dunn, Dan’l Mackey Almy and Maeve Webster at the trade show is particularly exciting” he said. “It’s one of several initiatives we’ve introduced to add value for delegates at the trade show.”

Programme Snapshot

Tuesday 12th May

0830-1730: Full-day conference

1730-1900: Fresh Connections Networking Reception

1900-2030: Young Professionals Reception

Wednesday 13th May

0730-0900: Welcome Breakfast

0930-1630: Trade Show

1900-2359: Gala Dinner & Awards Ceremony

Thursday 14th May

8 full- and half-day Special Interest Group sessions will run throughout the day, including:

0730-1200: New Epping Markets & Retail Tour

0900-1100: Women’s Fresh Perspectives Leadership Brunch

0830-1700: Organics Forum

0830-1600: Sustainability Forum

1330-1700: Horticulture Centre of Excellence Master Class

0830-1600: Independent Retailer Tour

0830-1600: Foodservice Forum

0830-1300: Australian Horticultural Exporters’ Association Forum

To view the full programme and find out more about our expert speakers, visit To register, visit

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