G.H. Mumm returns serve with joie de vivre at the ASB Classic

G.H. Mumm returns serve with joie de vivre at the ASB Classic

Official Champagne of the ASB Classic, G.H. Mumm is returning to the January 2024 tournament in Auckland for its second year.

With the announcement of its return as the ASB Classic’s Champagne partner, a cool flute of G.H. Mumm will be the beverage of choice for fans as they watch tennis greats.

Some of the players are expected to visit Mumm marquee throughout the tournament, and the finals winners will be presented with a magnum of G.H. Mumm Grand Cordon on court at the end of the match.

Off court, the renowned Champagne brand will open the doors to its marquee, Maison Mumm, an homage to the luxury of its acclaimed champagnes and elegant summer entertainment. Guests will enjoy a salon-style interior and outdoor terrace where the iconic Mumm ‘Tap Tap’ moment will take place, sending a shower of free-flowing Mumm Grand Cordon champagne high into the sky by tapping the neck of a jeroboam with a sabre. All will be accompanied by a stand-out bar and French-inspired menu, in dedication to the sophistication of the renowned Champagne house.

Kristy Rutherford, Pernod Ricard Pacific Marketing Director commented, “The ASB Classic and G.H. Mumm is like a great doubles partnership where each is complementing the other, and we are thrilled to again be the official Champagne partner in 2024.”

“The ASB Classic 2023 was a triumph with more than 90,000 spectators attending, and we can’t wait to welcome tennis fans to Maison Mumm to celebrate with a glass of Champagne soaking up the joie de vivre.”

G.H. Mumm has a longstanding affiliation with sporting events, most recently celebrating the Melbourne Cup as well as partnering with the America’s Cup in 2021 and the Audi Quattro Winter Games. It embraces new ventures, including technological

innovation, and values above all having the courage to challenge yourself. G.H. Mumm encourages everybody to live their lives with passion and to mark their own journey.

The ASB Classic returns with an exciting line up of international players set to take centre court in Auckland. The competition spans two weeks with Women’s Week commencing on the 30th of December until the 7th of January followed by Men’s Week from the 6th until the 13th of January 2024.

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