Foodstuffs Emerging Supplier Competition entries closing soon

Foodstuffs Emerging Supplier Competition entries closing soon

Last call for all emerging suppliers and sustainable FMCG entrepreneurs who aspire to be on New World’s shelves.

Entries close at 11.59 pm on Sunday July 30th for the Foodstuffs Emerging Supplier competition (previously FoodStarter), don’t miss your chance to get your trailblazing product onto supermarket shelves.

Foodstuffs Emerge is a once in a lifetime opportunity for grocery entrepreneurs to gain access to Foodstuffs mentors and industry leaders and take their product on a fast-tracked journey from small beginnings to New World supermarkets across Aotearoa.

Debbie Stowe, co-CEO of Vince, plant-based veggie mince products and one of last years’ winners, says that having the validation of winning enabled her company to scale up their production capabilities and launch nationwide.

“From an innovation, growth and investment perspective, this competition showcases and fully supports small suppliers.

“We had actually entered the year before and found the process really useful in helping us identify our goals and mission. We used that feedback to work on the product and business.

“It’s not easy to build scale to the level of national supply, Foodstuffs gave us the support and momentum we needed to talk to investors and confidently drive our business forward.”

For newcomers still on the fence about taking the leap and entering the competition, Deb’s advice is: “Just jump in! Even going through the process will help you focus on your business and the steps you need to take to be successful.”

Building on the success of the FoodStarter competition, Foodstuffs Emerge is a new innovation platform that now encompasses every grocery aisle. If your product can be purchased in a supermarket, you can enter Foodstuffs Emerge.

The Emerge winners will receive assistance from Foodstuffs specialists and industry professionals as part of a comprehensive prize package worth more than $140,000.

“Our vision is for Foodstuffs Emerge to create a long-lasting, innovation hub that enables grocery trailblazers to thrive, and gives our customers access to the very best products across Aotearoa,” says Chris Quin, Managing Director of Foodstuffs New Zealand.

Entries for Foodstuffs Emerge close on July 30th. To enter or find out more visit Foodstuffs Emerge.

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