The Premium Potato Chip segment continues to experience the highest growth in the Salty Snacks Category, growing at 15%. The segment is now worth over $103M, making it the second largest in Salty Snacks. In the last year, Premium Potato Chips delivered more than $13M in value sales growth, higher than any other Salty Snack segment demonstrating a strong consumer desire for quality products and the importance of this segment to retailers (Source: IRI scan data, Grocery, MAT to 28 November 21). Premium Potato Chips growth was driven by a penetration gain of +3.8 percentage points, equating to an additional 75,000 households purchasing the segment in the past year (Source: Homescan Nielsen data MAT to 7 November 21).
Delisio potato chips are the ideal chips for the casual entertainer. Those who love spending time with friends and family, entertaining at home and need an easy snacking solution that they know their guests will love and are a little more special. In March, Delisio will be featuring a new look in store and three new flavours – British Style Prawn Cocktail, American Style BBQ Ribs, and Italian Style Margherita Pizza.
Anna Dempsey, Senior Brand Manager explains that “Consumers are looking for products that enhance experiences and entices taste buds. Delisio is known for bringing interesting flavours to New Zealander’s which are inspired by the world’s finest flavours. The refreshed pack design showcases the places around the world that have inspired each of the chip flavours. Since COVID has meant we are no longer physically able to travel the world as we once did, Delisio let’s your tastebuds travel in style. As well as the new pack design Delisio is increasing its flavour range across both Sharing Bags and Multipacks to bring unique flavour experiences to kiwis.”
Key claims front of pack:
· Cooked in Sunflower Oil
· Proudly made in New Zealand
· No artificial colours, no artificial flavours, no added preservatives
· Less than 100 calories per serve (Multipacks only)
Delisio pack and flavour range:
· Sharing Bags: English Deli Style Sea Salt, Thai Style Sweet Chilli Relish, Tuscan Style Caramelised Onion & Balsamic, British Style Prawn Cocktail (new)
· Limited Edition Sharing Bags: American Style BBQ Ribs (exclusive to Foodstuffs), Italian Style Margherita Pizza (exclusive to Countdown)
· Multipacks: Thai Style Sweet Chili Relish, Tuscan Style Caramelised Onion & Balsamic
Order yours today from Bluebird Foods. If you are a new customer, you can call us on 0800 652 583.
