DKSH Business Unit Consumer Goods, a leading Market Expansion Services provider for Fast Moving Consumer Goods, and Jordans Dorset Ryvita have signed an exclusive agreement to provide marketing, sales, distribution and logistics services for its biscuit and cereal products in the grocery channel for New Zealand.
Nat Brown, Country Manager New Zealand, Jordans Dorset Ryvita, said: “After an extensive market review, we chose to partner with DKSH as we believe that they are the best positioned to both expand the current New Zealand Ryvita business and launch our two highly successful and very tasty Jordans and Dorset breakfast cereals brands.”
Paul Harris, General Manager, Sales and Marketing, DKSH New Zealand, commented: “It is a privilege for DKSH to partner with an industry leader such as Jordans Dorset Ryvita. With our strong sales and marketing capabilities, unparalleled national coverage, professionalism and industry knowledge, we are confident to successfully grow the market for the Jordans Dorset Ryvita products.”
Jordans Dorset Ryvita business is a subsidiary company of Associated British Foods (AB Foods), a diversified international food, ingredients and retail group from the United Kingdom. DKSH has been working with AB Foods since the 1990s. DKSH first helped to position the Ovaltine brand to a dominant market position in Myanmar and, from 2011, has been doing the same in Cambodia. DKSH also collaborates with AB Foods in Thailand.
DKSH Business Unit Consumer Goods is Asia Pacific’s leading Market Expansion Services provider with a focus on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. The Business Unit’s comprehensive Market Expansion Services extend from product feasibility studies and registration to importation, customs clearance, marketing and merchandising, sales, warehousing, capillary physical distribution, invoicing, cash collection and aftersales services. With 720 business locations in 20 countries and around 16,370 specialized staff, Business Unit Consumer Goods serves 310,000 retail outlets on a daily basis and generated net sales of CHF 3.8 billion in 2016.