DKSH Business Unit Consumer Goods, a leading partner for consumer goods companies seeking to grow their business in Asia and beyond, has entered into an agreement with Bonsai Ventures Hong Kong Limited to become the official and exclusive distributor for Jacobs Douwe Egberts’ coffee products in Taiwan. As part of the partnership, DKSH will provide full-agency Market Expansion Services for Douwe Egberts’ brand range Moccona, Super Coffee, Douwe Egberts, and Pickwick across all trade channels nationwide.
Established in 1753, Jacobs Douwe Egberts’ is the world’s largest pure-play coffee and tea company, serving approximately 4,500 cups of coffee or tea per second in more than 100 markets with a portfolio of over 50 brands.
By partnering with DKSH, Jacobs Douwe Egberts’ aims to expand its market presence in Taiwan, leveraging DKSH’s strong nationwide footprint, capillary distribution network, and experienced sales force to further strengthen the brand’s commercial growth in the market.
Frank Wang, General Manager, Greater China, Bonsai Ventures Hong Kong Limited, said: “Given DKSH’s proven track record in market expansion services and distribution coverage in the retail and online channels, we are confident that we have chosen the right partner to grow our business in Taiwan. We look forward to seeing our Jacobs Douwe Egberts’ products become more readily available and driving top-of-mind awareness among our target consumers in this new market.”
Carol Yeh, General Manager, Sales and Marketing, FMCG, DKSH Taiwan, commented: “We are privileged to be able to take coffee appreciation to a new level with Jacobs Douwe Egberts’ products. By leveraging our rich market insights and distribution excellence, we are excited to support Jacobs Douwe Egberts’ in expanding its market reach.”
Did you know?
Jacobs Douwe Egberts is the world’s largest pure-play coffee and tea group, serving approximately 130 billion cups of coffee and tea in 2019 in more than 100 countries in both developed and emerging markets. Through its portfolio of over 50 leading global, regional and local coffee and tea brands, Jacobs Douwe Egberts offers an extensive range of high-quality and innovative coffee and tea products and solutions to serve consumer needs across markets, consumer preferences and price levels.
