Countdown’s new Head of Online, Sally Copland
Countdown’s new Head of Online, Sally Copland
Countdown’s new Head of Online, Sally Copland

Countdown has four Samsung Family Hub Refrigerators to give away* from 21 July 2016, to mark the supermarket chain’s 20-year anniversary of online grocery shopping. Countdown will be showcasing the Samsung Family Hub Refrigerator at select locations in Auckland, Wellington and Christchurch over the next month, including the Auckland Food Show.

Developed in the days before web browsers, Countdown’s 1996 trial customers were sent more than a dozen floppy disks containing the online shopping programme that connected, via dial-up internet, to a central server containing product and price details. Today there are around 20,000 online orders every week, and more than 80,000 Kiwis are regular online shoppers with Countdown.

Countdown continues to drive and evolve the online experience, teaming up with Samsung to bring Kiwis the future of online shopping via the Family Hub Refrigerator. Customers can place their Countdown order straight from the fridge via a Wi-Fi enabled touchscreen, or receive a photo each time the fridge door is closed, so you can always see what you’re running out of.

Countdown’s new Head of Online, Sally Copland says: “With the introduction of services such as Click & Collect in every Countdown store nationwide and the future of online shopping with collaborations like the new Samsung Family Hub Refrigerator, we continue to lead and improve the online shopping experience for New Zealanders.”

Today the average online shop with Countdown takes just eight minutes, thanks to advanced search functionality, auto-save baskets, tailored ‘quick lists’ from previously purchased items, and personalised recommendations based on each customer’s Onecard data.

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