NielsenNielsen has announced the line-up for the upcoming Consumer 360 Pacific event. This year’s Consumer 360 theme globally is ‘Create Outcomes’.

Johnson & Johnson Pacific MD Phil Lynch, Kimberly-Clark Australia and NZ CEO/MD Robert Rietbroek  and Coles MD Ian McLeod, will be among the speakers at Nielsen’s annual thought leadership and industry event.

Nielsen’s NZ Managing Director, Rob Clark, said he was thrilled with the speaker line-up and believed these industry leaders would generate invaluable insights, aligned with the conference theme. “Consumers are changing, we consume media in evolving ways and the way we buy and what we buy are also changing,” Clark said.

“In addition, the business of consumer insights is facing a paradigm shift due to new technology and media fragmentation. Australian and NZ leaders are uniting at Consumer 360 to debate and discuss where it’s all headed.”

Eddie Yoon, a Principal with The Cambridge Group, will join the stage to present his views on what’s next in brand marketing. Eddie has helped clients create winning growth strategies and business models in Consumer Packaged Goods and Durable Goods. He has particular expertise, research and articles about helping market leaders drive category growth and create new categories.

From New Zealand, Paul Maher and Liz Fraser from Mediaworks share their story of how they took the network from free fall in audience, revenue and profit leading to receivership and capital restructure, to growth and a sustainable future.

Consumer 360 Pacific will be held in Australia from July 30 to August 1, 2014 at the Fairmount Resort at Leura in the NSW Blue Mountains. It’s attended by senior leaders from retail, advertiser, agency, publisher and industry backgrounds.

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