Coca-Cola Ginger launches in New Zealand

Coca-Cola Ginger launches in New Zealand

rsz_6-coke_ginger_canNew Zealanders will be among the first in the world to taste the brand new flavour Coca-Cola Ginger – with the launch of the limited edition flavour landing in stores this week.

“With summer just around the corner, it is the perfect time to introduce a refreshing and sophisticated new flavour to our Coke fans here in New Zealand,” said Tracey Evans, Head of Marketing at Coca-Cola Oceania.

“This will be the first new flavour we have launched in New Zealand in almost a decade.

“Coca-Cola Ginger delivers the great Coke taste with a refreshing new twist – a hint of ginger – we think Coke fans are going to love it. Coca-Cola Ginger is only being released in a limited edition run so Kiwis will need to get in quick to grab a bottle before they are gone.”

Ginger is already a trending flavour in New Zealand, with sales of ginger flavoured drinks up on previous years. Coca-Cola Ginger will be available from this week in various pack sizes from independent and major retailers.

The launch of Coca-Cola Ginger kicks off Coke’s summer campaign with more to be revealed soon.

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