New Zealanders will be among the first in the world to taste the brand new flavour Coca-Cola Ginger – with the launch of the limited edition flavour landing in stores this week.
“With summer just around the corner, it is the perfect time to introduce a refreshing and sophisticated new flavour to our Coke fans here in New Zealand,” said Tracey Evans, Head of Marketing at Coca-Cola Oceania.
“This will be the first new flavour we have launched in New Zealand in almost a decade.
“Coca-Cola Ginger delivers the great Coke taste with a refreshing new twist – a hint of ginger – we think Coke fans are going to love it. Coca-Cola Ginger is only being released in a limited edition run so Kiwis will need to get in quick to grab a bottle before they are gone.”
Ginger is already a trending flavour in New Zealand, with sales of ginger flavoured drinks up on previous years. Coca-Cola Ginger will be available from this week in various pack sizes from independent and major retailers.
The launch of Coca-Cola Ginger kicks off Coke’s summer campaign with more to be revealed soon.
