Thanks to Kiwi cereal lovers, the Starship Foundation has received a donation of $6,700 from Kellogg’s NZ, following an instore campaign with Starship Foundation’s Five Star Partner, New World.
New World shoppers were encouraged to put their empty Kellogg’s packs in donation bins installed in participating stores across the country. For every pack returned, a $1 donation was pledged by Kellogg’s NZ to the Starship Foundation.
Foodstuffs New Zealand Managing Director Steve Anderson says it’s a great result. “New World is delighted Kellogg’s has initiated a fundraising campaign to help support our charity of choice. As a Five Star Sponsor we know contributions helps the foundation with much needed funds to ensure Starship can continue to help children from all over New Zealand receive world class medical treatment,” says Anderson.
Kellogg’s NZ’s Will Brockbank says the concept behind the campaign was to provide an opportunity to give back to the community in an innovative way while also supporting a valued customer. “We all feel for those less fortunate than ourselves, especially when they are youngsters and Starship does such a wonderful job. We are absolutely delighted it has been such a success in generating not only funds but also awareness for the hospital.”