Hundreds of guests, including the FMCG Business team, gathered in Auckland in honour of BIC’s big milestone. The celebrations kicked off with presentations from OfficeMax NZ Managing Director Kevin Obern and Laura Grufus from BIC Australasia, followed by the cutting of a massive ball-pen-shaped chocolate cake, which took nearly 40 hours to make and was designed to feed over 400 staff at OfficeMax.
Kiwi icon BIC CLIC is still a market leader after 60 years. Originally introduced to New Zealand in 1956, the BIC CLIC carries the same iconic design and has built up a long-lasting, trustworthy relationship with New Zealanders.
To thank New Zealand businesses and consumers for their loyal support over the last 60 years, BIC has released commemorative gold and silver pens for Kiwis to add to their family of BIC pens.
A clear leader when it comes to the pen of choice, BIC CLIC is chosen by 71% of New Zealand ball pen consumers. BIC still gets the tick from consumers as one of New Zealand’s favourite pens, offering a high-quality writing experience. BIC makes a huge effort to ensure its products are of the highest quality on the market, with more than 70 quality checks throughout the BIC CLIC® manufacturing process.
All BIC CLIC® products are proudly made in their own factories. From cartridge component to finished product, BIC® self-manufactures its own ink formulation, dyes, cartridges, balls and points, plastic parts and pen assembly, so consumers can be assured of consistent quality pens every time.
Did you know?
Worldwide, BIC employs 17,805 people and is the market leader in the ball pen sector with 27 factories in five continents.