Award finalist delivered 300,000 fresh fruit and vegetable boxes during lockdown

Award finalist delivered 300,000 fresh fruit and vegetable boxes during lockdown

As the country prepared to lockdown in March 2020, the small team of just five staff at United Fresh New Zealand Incorporated quickly realised the impact that a nationwide shutdown would have on the country’s $6 billion horticulture industry.Their immediate actions to redirect hundreds of tonnes of fresh fruit and vegetables to food banks and community organisations, ensuring the country’s most vulnerable had access to nutritious food, has resulted in a place in the finals of the Primary Industries New Zealand Awards.

United Fresh General Manager, Paula Dudley, says the Fruit and Vegetable Box Project was the culmination of years of work for the team.

“We’ve been supporting and promoting the fresh produce industry, working with the entire value chain, from seed producer and grower to consumer for 30 years. The relationships and networks established in that time gave us a platform to move with speed in an unprecedented situation,” she says.

The Fruit and Vegetable Box Project offered a solution to two distinct problems resulting from the lockdown.

“With hospitality outlets and independent retailers forced to close, thousands of tonnes of fresh fruit and vegetables were at risk of being wasted. Crops destined for restaurants, tourism outlets, cruise ships and airline catering were already planted, picked, or packed and our grower and wholesaler members needed alternative channels to move this produce quickly or face financial hardship,” says Dudley.

“At the same time, school closures meant the fruit and vegetables destined for our Ministry of Health-funded initiative, Fruit & Vegetables in Schools (FIS), could not be delivered. This amounted to over 120,000 pieces of fruit or vegetable servings every school day with over 120,000 tamariki set to miss out on vital nutrition.”

Within days, the small team had sought Ministry of Health approval to divert FIS funding, presented a funding proposal to the Ministry for Primary Industries for further assistance, and liaised with United Fresh member, Foodstuffs, to secure a donation of 700 boxes of fruit and vegetables.

“We contacted foodbanks and City Missions to gauge demand for fresh produce amongst their communities. As word spread, a number of smaller organisations asked to be included in the project. The most efficient way to move produce out to communities was to work with large foodbank organisations that in turn distributed the produce to smaller groups,” says Dudley.

The United Fresh team managed to mobilise their members to get the project up and running on 6 April 2020 – less than two weeks after the first lockdown was announced. 

“Getting the project going was just the start. We knew that we had to establish a system of protocols to monitor the deliveries. We created databases, developed quality control systems, put in place controls to enable suppliers to adjust deliveries in line with demand, liaised with our FIS school staff, set up financial and reporting systems,” says Dudley. 

“Carrying out a project of this size would be quite an undertaking in normal circumstances. To manage it all under lockdown with our team split into two bubbles taking turns in the office was certainly a challenge,” she says.

“While the United Fresh team set up and managed this project, its success was due to the cooperation of United Fresh members and professionalism of the food distribution centres. We were proud to work alongside our members and take care of our community at such a difficult time.”

The Fruit and Vegetable Box Project Statistics:

•        10 regions 

•        25 food distribution centres 

•        125 satellite organisations

•        294,000 boxes delivered in 2020

•        50,000 boxes delivered in 2021


United Fresh New Zealand Incorporated is New Zealand’s only pan-produce industry organisation and our vision is to help support a sustainable fresh fruit and vegetable industry for New Zealand.

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