Zespri’s SunGold or G3, has been named as ‘fruit and vegetable product of the year’ by Lebensmittel Praxis, one of Germany’s grocery trade publications. The award was based on a broad survey of consumers living in Germany aged between 18 and 65.
Zespri’s Marketing Manager for Germany, Andreas Borgers, says they are really happy about this award, because it shows that we can inspire those who consume our products.
“Our goal for 2016 is to give more people the opportunity to try our Zespri SunGold, because taste and quality speak for themselves. Naturally that also means substantial potential sales for our trade partners,” he says.
Borgers says a total of 65 promoters gave away around 165,000 individual SunGold kiwifruits to people in Dusseldorf, Hamburg and Berlin during special tasting events in May, June and July respectively.
He says these tastings in Germany were accompanied by wide-reaching PR and advertising campaigns, the latter featuring billboards, radio and television spots, collaborations with print and online media, social media promotions and other tactics described intriguingly by the company as ‘guerilla activities’.