2016 Fresh Summit combines largest expo ever with community feel

2016 Fresh Summit combines largest expo ever with community feel

rsz_3-fresh_summitThe Produce Marketing Association’s (PMA) 2016 Fresh Summit Convention & Expo will deliver the fresh produce and floral industry’s best innovations, networking and professional education—plus the largest Fresh Summit expo ever—when it convenes October 14-16, in Orlando, Florida, USA.

Attendees will find fresh product and business ideas at every turn, from education to the expo. To help convention goers get the most business-growing value from this year’s event, PMA has again organized the event’s content into “communities of interest” designed to help attendees connect to others who share common goals. This year’s communities include science & technology, industry talent, floral, issues leadership and global connections.

This year’s educational programming offers on-trend, up-to-the-minute general session and workshop topics designed to help attendees and their companies get to the next level. Expert speakers from around the world will draw from their professional knowledge and experiences to help attendees capitalize on current trends that are shaping the industry’s future. General session topics include innovation, personal branding and PMA’s popular annual State of the Industry. Sixteen workshops will help attendees find solutions to industry challenges including talent, developing effective marketing strategies to increase consumption, demonstrating best food safety practices, using technology to increase transparency and more.

Attendees seeking innovative ideas will want to visit the Innovation@work area outside of the expo hall, where a broad range of creative products and services will be displayed. Showcases here will feature products that fall into the following four categories: Just 4 Kids, On-The-Go, Certified Organic and Floral. Also on display will be Sensory Experience Contest winners and packaging innovations from finalist companies in PMA’s 2016 Impact Award for Excellence in Packaging.

The 2016 Fresh Summit exposition will be the largest exposition to date, with more than 1,100 exhibitors over 300,000 square feet.

Learn more and register for PMA’s 2016 Fresh Summit Convention & Expo at www.pma.com/events/freshsummit

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