World’s most valuable brands revealed

World’s most valuable brands revealed

Apple is once again the world’s most valuable brand. Brand Finance, the world’s leading brand valuation consultancy, values Apple’s brand at USD574.5 billion, ahead of second-placed Microsoft (USD461 billion).

According to Brand Finance’s research, four out of the five most valuable brands in the world are technology brands:

Apple: brand value of USD574.5 billion, up 11% from 2024

Microsoft: USD461.1 billion, up 35%

Google: USD413.0 billion, up 24%

Amazon: USD356.4 billion, up 15%

Walmart: USD137.2 billion, up 42%

In the Brand Finance Global 500 report for the year 2025, Costco was ranked 26th place this year and Coca Cola 28th.

193 American brands are among the 500 most valuable in the world for 2025, collectively contributing over half of the total. China and Germany follow as the second and third most valuable countries, with 69 and 27 brands respectively, accounting for 15% and 6% of the total brand value.

Across sectors, banking leads with 78 brands contributing 13%, followed by retail with 45  brands at11%. Media ranks third, with 24 brands representing 10%.

Brand Finance also analysed what brands have grown the most since 2020, plus TikTok – although Brand Finance began valuing the brand in 2022, its 79% growth in four years puts it in the same league as the other high-growth brands.

TikTok/Douyin: USD105.8 billion, up from USD59.0 billion (in 2022)

DraftKings: USD5.1 billion, up from USD18 million

FanDuel: USD7.0 billion, up from USD56 million

NVIDIA: USD87.9 billion, up from USD4.7 billion

AMD: USD11.0 billion, up from USD1.4 billion

Pinduoduo: USD13.0 billion, up from USD2.5 billion

BYD: USD14.0 billion, up from USD3.1 billion

Apple: USD574.5 billion, up from USD140.5 billion

TSMC: USD34.2 billion, up from US8.6 billion

Microsoft: USD461.1 billion, up from USD117.1 billion

Lilly: USD8.0 billion, up from USD2.1 billion

David Haigh, Founder & CEO, Brand Finance, commented: “Our analysis of what brands have grown the most since 2020 reveals that technology companies do not have a monopoly on sustained brand growth. This also reinforces another global trend: how Chinese brands like TikTok, Pinduoduo, and BYD lead the charge by creating value and challenging established brand leaders.”

e& is the world’s fastest growing brand value, posting an eight-fold increase following consolidation of brand architecture.

WeChat is the strongest brand, with a Brand Strength Index score of 95.2/100.

Global economic growth is expected to remain stagnant at 2.8% in 2025, mirroring 2024 and falling short of the 3.2% pre-pandemic average, according to United Nations forecasts. In contrast, the world’s 500 most valuable brands are thriving, with their total value rising 10% year-on-year, from USD 8.6 trillion in 2024 to nearly USD 9.5 trillion in 2025, according to Brand Finance data. This brand value growth trend is likely to be strengthened by easing cost pressures on consumers and businesses.

Source: Brand Finance

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