Vinarchy appoints GM for New Zealand

Vinarchy appoints GM for New Zealand

Kiri Hyde has been appointed as General Manager, New Zealand for Vinarchy, where she will lead the company’s direct route-to-market wine operations. Ms Hyde most recently served as Commercial Director at Pernod Ricard New Zealand and has previously held senior marketing roles with Kimberly-Clark and the Kraft Heinz Company.

The announcement follows the recent launch of Vinarchy, a new global wine company created in May 2025 through the combination of Accolade Wines and Pernod Ricard’s Australian, New Zealand and Spanish wine portfolios.

Andrew Clarke, Vinarchy ANZ Managing Director, said: “We are delighted to announce the appointment of Kiri Hyde as General Manager, New Zealand. Kiri is a highly experienced drinks industry executive and brings a wealth of market knowledge, strong customer relationships, and an intimate understanding of the dynamic wine category.

“Kiri will provide important continuity for our valued customers in New Zealand and leadership for our team here in the market.”

Reflecting on her appointment, Ms Hyde said: “I look forward to being part of this new, market-leading wine business in New Zealand, building a team of the best of industry talent and accelerating our combined portfolio of exceptional global and regional wine brands.

“Partnering with our customers and driving the wine category forward, together is where our focus and passion will be. I look forward to ensuring a smooth transition for our customers and our team.”

From mid to late 2025, Vinarchy will take over distribution in New Zealand for the former Pernod Ricard Winemakers portfolio. Until then, Pernod Ricard will continue distributing these brands, including Jacob’s Creek, Stoneleigh and Church Road under a transitional arrangement.

There is no change for customers of the former Accolade Wines portfolio, now part of Vinarchy, with brands such as Hardys, Mud House, Grant Burge and Jam Shed continuing to be distributed by Accolade Wines’ long-standing partner, Hancocks.

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