UK: Cadbury starts Easter treasure hunt

15 January, 2018 by
FMCG Business

Cadbury in the UK is making a white chocolate version of its popular Easter Creme egg — and is offering a cash prize for those lucky shoppers who find them.

The company says it will make a small batch of between 350 and 400 white eggs, for sale until Easter Sunday on April 1. Each will carry a prize of at least 100 pounds ($130).

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White eggs will be wrapped in the same foil as regular Creme Eggs, making the hunt a blind draw.

Cadbury has faced accusations of changing the chocolate recipe in its Creme Egg since it was taken over by US company Kraft Foods in 2010 and is hoping to ramp up interest in the product, which first went on sale in 1971.