Trident is launching phase two of its brand campaign in June, riding off the successful summer campaign.
Hutchinsons NZ General Manager Ron Curteis comments, “After a successful summer out of home campaign, Trident is now moving to TV and digital with our Masterbrand creatives. These have been well received by Trident consumers and already moved brand metrics positively. We are excited to see this creative come to life, and the team at The Enthusiasts have made an excellent transition from the static to video, building in further brand essence and clear communication.”
Trident has a retail value of $20m and crosses many categories including NZ’s number one Sweet Chilli sauce and Coconut Milks and Creams ranking at number two brand in NZ. It also offers an extensive range of cooking and snacking noodles to, dry mix soups and canned fish.
Senior Brand Manager, Kathryn Bardak continues, “This new campaign is helping us to realise the vision of building the brand to be the go-to authentic Asian brand for New Zealand’s shoppers, continuing to add NPD that gives an authentic cooking experience or snacking options, meeting current consumer needs. Adding movement and sound to the creative has really bought it to life.”
Bardak comments, “Trident is a pantry staple, and we want to remind people why and inspire them to use the wide range of products as meal inspiration.”
The campaign features two creatives – Got Trident? Got a meal! and Flavour Fast – running in 10 second and 6 second formats across TV on Demand, Meta and YouTube across 12 weeks.
Instagram: @tridentfoodsnz
Facebook: @TridentNewZealand
Hutchinsons Customer Service email: NZCustService@hutchinsons.co.nz
Phone 0800 555 258
