Category Insights

QUICK & EASY

By FMCG Business / February 19, 2025

Chilled convenience products and easy meals are in high demand.

SPECIALTY BREADS

By FMCG Business / February 19, 2025

Shoppers are looking for new and exciting bread products that are tasty and versatile.

Winter Wellness

By FMCG Business / July 2, 2024

What’s new in vitamins and supplements?

Hot Drinks

By FMCG Business / July 2, 2024

New trends, award-winning products and iconic brands.

Easy does it

By FMCG Business / July 2, 2024

New convenience meals arrive in store.

Popular Protein Options

By FMCG Business / February 28, 2024

Better Eggs® is leading the way in compassionate farming practices.

Healthy Snacks

By FMCG Business / February 2, 2017

Nutrient-packed, natural and convenient snack foods are in hot demand for busy people on the go.

SAVOURY SNACKS

By FMCG Business / November 15, 2016

What’s driving sales in the savoury snacks aisle? Suppliers share their latest innovations and best-selling products.

Category insights: Health & Beauty

By Tamara Rubanowski / July 1, 2014

What’s new in haircare, skincare and anti-aging products? FMCG Business talked to some of the movers and shakers in these categories, to find out what’s trending.

Category insights: Biscuits and cakes

By Tamara Rubanowski / July 1, 2014

New Zealanders have a love affair with biscuits – $375million of love in supermarkets alone. Find out what’s new in the Cakes and Biscuits categories.