Online supermarket start-up Supie has secured $2.5 million in seed funding, to assist with the company’s future growth.

New Zealand venture capital firm Icehouse Ventures led the most recent funding round and the company said the new funds would be invested in driving growth through marketing and innovation.

Supie Founder Sarah Balle

The funding round was also supported by Enterprise Angels and included funding from Arc Angels, a fund focused on investment in female entrepreneurship.

Founded by Aucklander Sarah Balle earlier this year, Supie initially launched with an online grocery offer for shoppers in the Auckland region. The Supie platform offers favourite pantry staples, artisan products and fresh produce, delivered to your door. Shoppers can also filter over 50+ “Diets & Values” to easily discover products that best match their needs.

Supie now delivers to more than 6000 members and reported 1700% growth during Auckland’s most recent lockdown.

Balle says on Supie’s website: “We’re a small team of passionate Kiwis with big ambitions to make a true impact. We believe food is the most powerful force for change for our families, New Zealand, and our environment, so every day we are working towards a more sustainable way we buy and sell food in New Zealand.

“We make socially conscious decisions in everything we do, as everything we do today will affect all of our tomorrow. So, every product on Supie has been hand-selected by us and aligns with our everyday mission to create a better tomorrow.”

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