New Zealand is home to a thriving food and fibre sector, with businesses sending their products to all corners of the world every day. The sector makes up 80.9% of New Zealand’s total merchandise exports and reaches over 200 marketplaces around the world. From our gates to their plates, Exporter Help at the Ministry for Primary Industries is dedicated to supporting businesses get kiwi products overseas.
Doubling the value of New Zealand’s exports by 2034
The Government’s goal is to double the value of New Zealand’s exports by 2034. The Ministry for Primary Industries have an important role to play in supporting the Government’s goals to drive growth.
Maintaining an effective and trusted food safety system is critical to achieving this goal and enabling the sector to successfully access global markets. Food safety is a key part of the wider New Zealand food story and one of our main selling points to overseas consumers is our robust and reliable food safety system.
MPI’s Exporter Help
The free Exporter Help service delivers one-to-one advice, develops educational resources such as guides and webinars, and works collaboratively within the Ministry for Primary Industries to share insights and minimise exporter challenges.
Exporter Help supports small and medium-sized businesses on their export journey. The team helps exporters and those working with exporters at all stages of their journey, from those thinking about exporting, to established exporters needing clarification on requirements.
Much of the food and fibre export journey depends on what is being produced, and which country it is going to. Sometimes the rules can be complex and change regularly. Understanding export requirements can be confusing, and providing businesses with accurate information makes it easier for them to export efficiently and avoid costly errors.
Wai Mānuka’s export success
Wai Mānuka have been producing a premium non-alcoholic beverage using Mānuka Honey, lemon juice and sparkling water here in New Zealand since 2020. When they were preparing to send their beverage to various overseas markets including the USA, Japan, China and Australia they had some questions about meeting the specific requirements for transfer documents.
Exporter Help provided Wai Mānuka with the support they needed to make sense of the regulatory environment for beverages, providing clear explanations of requirements for each country. Thanks to the team at Exporter Help, Wai Mānuka were confident that they were doing the right thing and are successfully exporting their products from New Zealand.
Get in touch
For support navigating your exporting requirements, contact the Exporter Help team on exporterhelp@mpi.govt.nz, call 0800 674 490, or visit www.mpi.govt.nz/export/get-help-with-exporting/.