Something to Crow About!

08 October, 2018 by
FMCG Business

The team at Something to Crow About were thrilled to receive the Excellence in Marketing Award at the recent Westpac Auckland Business Awards 2018 (North West Region).

They put forward a compelling case showing how marketing strategy and execution drove brand awareness and strong sales across their cereal and nut range.

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Something to Crow About founders Christine and Mike Millar’s passion for a healthy lifestyle, nourishing, tasty food, quality ingredients and sustainability are all evident with their delicious range of mueslis and seed toppers. From their idyllic base at Whangaparaoa just north of Auckland, the pair have built an enviable business, enjoying a coastal lifestyle which they blend with a business championing great breakfasts supporting Kiwis’ health and wellness.

After busy corporate careers, long hours building businesses and brands – as well as bringing up a young family, Chris and Mike were excited to leap into a new challenge in 2014.

Something to Crow About is driven by their belief that life is best lived with honesty and integrity. They apply this idea to everything – from the clear window in their packaging so customers can see what they’re buying, to sourcing locally grown produce when possible. Listening to consumers has led to a focus on gluten free, low sugar and paleo friendly blends. Food trends aside, the overruling principal is the integrity of flavour – Something to Crow About mueslis and seed toppers must taste great!

From Mike initially doing everything, Something to Crow About has grown to employ a small team who live locally. They recycle and re-use as much as possible, working with suppliers and the local recycling depot to minimise waste. Locals benefit from their efforts collecting left-over nuts and grains to feed their chooks.

Now, after much hard work Chris and Mike have found balance; work is a short drive from home making their determination to create delicious, nutritious foods for Kiwis to enjoy a pleasure and providing them with time to enjoy their family.

From its origin as an artisan one-person producer, Something to Crow About is creating delicious mueslis and roasted seeds for a growing number of Kiwis. As word about the quality and the good taste of Something to Crow About has spread, so has its availability.

Something to Crow About is available at supermarkets and selected independent grocers throughout New Zealand.