Ruby chocolate arrives in Australia

07 May, 2018 by
FMCG Business

Chocolate lovers in Australia can now taste the world’s first new chocolate variety in 80 years – Ruby. Available exclusively at KitKat Chocolatory, Ruby is the fourth type of natural chocolate, after milk, dark and white, and features a beautiful all-natural pink hue, unique berry flavour and luscious, smooth texture. The sweet sensation will be showcased in Australia in two enticing limited release creations – KitKat Chocolatory Sublime Ruby and handcrafted KitKat Chocolatory Black Label Ruby.

Revealed by Barry Callebaut, one of the world’s largest cocoa producers, Ruby’s stunning colour is a result of an innovative production process which unlocks the distinctive flavour and colour tone naturally present in the beans.


KitKat Chocolatory Head Chocolatier, Connie Yuen, said Ruby represents an exceptional discovery in the sweet world and will only be available at KitKat Chocolatory. “We are thrilled to be launching Ruby chocolate and believe Australians are going to love it. Our iconic batch baked KitKat wafers form the perfect base to complement Ruby’s naturally occurring fruity notes.

“Since opening our doors, we’ve delighted thousands of guests with our unique creations and we look forward to doing so once again with our delectable Ruby offerings – perfect for even the greatest chocolate aficionados,” she said.

KitKat Chocolatory Sublime Ruby offers a crisp batch baked wafer finger covered with premium Ruby chocolate, while KitKat Chocolatory Black Label Ruby is carefully crafted in store. The eight-finger bar is smothered in Ruby chocolate and topped with sweet dried strawberries, raspberries and caramelised meringue – perfect for sharing.

Nestlé Oceania Chief Executive Officer, Sandra Martinez, said that the breakthrough innovation of Ruby chocolate showcases Nestlé’s continued commitment to develop stand-out new products to help grow its international confectionery brand worldwide.

“We are proud that KitKat Chocolatory is the first brand to offer chocolate lovers a taste of this new chocolate variety. We’ve secured the exclusive rights to be the first to launch Ruby worldwide, leveraging Nestlé’s speed and agility in innovation.

“Following the phenomenal responses we have had in Japan, Korea and the UK, we expect it to be an absolute hit here in Australia,” she said.

Meanwhile in the UK, a four-finger ruby chocolate KitKat bar is now available from Tesco. Following its UK release, it is expected that Ruby Kitkat will be sold across Europe and America in the near future.