Meet Odi – A cute nod to Optimal Daily Intake – The Future of Baby Food
Odi is New Zealand’s fastest-growing baby food brand, transforming the way parents nourish their little ones. Developed by a leading clinical nutritionist, Gina Urlich, with decades of experience in infant and maternal health, Odi was born from a deep understanding of the nutritional gaps in commercial baby foods—and the daily realities of modern parenting.
At the heart of Odi is a commitment to real, whole food nutrition. Using advanced freeze-drying technology, Odi delivers shelf-stable baby meals and boosters that retain maximum nutrients, flavour, and integrity—without the need for additives or preservatives. This innovation has redefined convenience: no refrigeration, no mess, and no compromise on health. The Odi tubs are now category best sellers, delivering exceptional velocity at a high RRP, giving retailers the rare combination of premium price point and high unit turnovers.
Odi is more than just food—it’s a movement. Trusted by over 120,000 loyal followers across social media, the brand has created a community of parents who value transparency, quality, and purpose. Our customers aren’t just buying baby food—they’re investing in lifelong health for their children.
With a high-value product range that supports iron levels, gut health, and immune function from first foods through early childhood, Odi is leading the most significant innovation the baby category has seen in decades. Brand loyalty is strong, repeat purchase is high, and the message is clear: parents want better—and they’ve found it in Odi.
Welcome to the new standard in baby food. Whole food. Freeze-dried. Clinically-informed. Parent-approved.
Odi – Trusted Nutrition For The Next Generation
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