Chilled convenience products and easy meals are in high demand
Look out for exciting new arrivals in the supermarket chiller, from flavoured chicken for easy BBQ meals, to cold cuts and ready sliced ham and chicken for filled rolls, salads, pizzas and pastas.
Brydon Heller, Marketing Manager at Hellers says: “We are seeing some good growth in our chilled chicken products, especially our Craft sliced range. So tasty, easy to use and versatile. Similar to the sliced ham that is enjoyed all year round. The long shelf life and good pack size means it can go a long way.
“And what would the world be without bacon. It just keeps on going and we get such good feedback on ours. A little bacon goes a long way. So in today’s environment with cost considerations, it can add a great boost of flavour, some protein to the meal and is liked by the whole family.”
New BBQ products from Waitoa

Waitoa Free Range Chicken have teamed up with The Four Saucemen – a premium BBQ rub brand here in New Zealand to bring you convenience for dinner this summer. With three pre-marinated BBQ products: Hot Honey Chicken Wings, and ‘The Chicken Rub’-flavoured Drumsticks and Butterflied Chicken, there is something for everyone.
Created with the iconic Kiwi summer nights in mind, this range makes it easier than ever to fire up the BBQ and serve up something extraordinary. Waitoa is all about helping Kiwis spend less time in the kitchen and more time enjoying those quality moments with family and friends.
This innovative range isn’t just about convenience – it’s about making summer meals truly unforgettable. Backed by Waitoa’s unwavering commitment to sustainability and animal welfare, these products are sure to tempt loyal fans and new customers alike.
So, whether it’s a classic butterflied Chicken, something from the freezer, or premarinated fresh chicken you are after, Waitoa Free Range chicken will have you covered.
For more information or to order, please contact your local sales representative or contact us here: www.waitoafreerange.co.nz/contact-us/