Next level shopping extravaganza

04 November, 2019 by
FMCG Business
Galeries Lafayette Shanghai opening event party.

High-end department store Galeries Lafayette is mid-way through its opening celebrations in Shanghai, featuring art, technology, European brands and celebrities.

After a high-profile opening ceremony, the new store – spanning over 25,000 square meters and five-floors at L+Mall in the Pudong financial district – is now hosting a campaign titled Let’s Celebrate Fashion featuring a rolling programme of events, limited-edition collaborations and exclusive products.

Advertisement

A spokesperson for Galeries Lafayette’s China partner I.T Group says: “The store stands out with the chic setting of a Parisian street, where customers soak up the immersive lifestyle of the City of Light as they saunter through consignment stores, alongside landmarks such as the Eiffel Tower and street-side bistros.”

Galeries Lafayette Shanghai features ornamental patterns designed by French graffiti artist André Saraiva which boost the dramatic setting of the space. Saraiva’s motifs include the Eiffel Tower and a French bistro.

A Creative Theme Park co-presented with Ryodan by Seiya Nakamura 2.24 Inc is another opening feature. Inspired by playgrounds in Paris, the pop-up exhibition draws together eight emerging designers, who were given creative carte blanche in their own renditions of current fashion trends.

DJ Amber Akilla at the Galeries Lafayette Shanghai opening night.

To mark the 120th anniversary of Galeries Lafayette, the Shanghai store features a recreation of the glass walk and Art Deco dome of the Paris store where visitors can take selfies with Parisian landmarks.

Galeries Lafayette Shanghai is open daily from 10am to 10pm at L+Mall, 899 Pudong South Road, Pudong New District, Shanghai.