New World Victoria Park celebrates 20 years

24 June, 2019 by
FMCG Business
The New World Victoria Park team.

With an opening designed to capitalise on the America’s Cup back in 1999, New World Victoria Park in Auckland has certainly weathered challenging times with endless roadworks, stiff overseas competition and commercial headwinds from the GFC – but this flagship store continues to win with its customers, and that’s what really counts.

Current owners Jason and Kimiora Witehira took over from Rob McGregor who first launched the store with a 14-hour trading day and an ecstatic and sun-kissed sailing clientele.


“We inherited a store which was so well received by inner-city customers who were desperate for a quality selection of fresh produce, top notch butchery and baking, and the best local and international groceries to feed family and friends. We picked up a roaring success and have gone on to win accolades and customer loyalty with an unswerving focus on meeting our customers’ needs – whether they are global yachting superstars, hungry office workers or fitness freaks grabbing the latest vegan falafels in their New World reusable bag.”

Jason and Kimiora’s commitment to superior service and experience comes down to spotting and rewarding incredible talent in store – his team is intensely loyal and works every day to provide an exceptional New World experience. Jason has four team members who have been serving customers since opening day, which is testament to his and Rob’s leadership. Anna Dean, Kala Aholelei, Amrit Lal and Haddis Woldegebriel are stand-out employees who have sailed through 20 years of shopping excellence at New World Victoria Park.

A core component of the store’s success has been unstinting support for the community. “We’re very aware we have a responsibility to help those who are less fortunate and also to celebrate some cool community initiatives. On a personal level I have a close relationship with Auckland City Mission and I’m working with them to help raise funds for their centre – it’s an absolute must. Education is also a big thing for me and with the team, we throw our energies into supporting local schools and community groups – helping kids and their families how to live and eat well for better health,” says Jason.

So, what’s next for Jason Witehira, his whanau and his team?

“The roadworks on Franklin Rd are nearly done, our I Shop online service is steaming ahead, we’re working with our suppliers to reduce unnecessary plastic packaging instore, and we’re laser focused on making sure we offer the best possible range, great value and sensational service for our customers. We’ll also be looking for ways to celebrate 20 years of exceptional support from our customers. Bring on the next 20 years. We’re ready.”