Supie, a new alternative to traditional supermarkets, plans to open in Auckland in May. Founder Sarah Balle is set to launch the online supermarket that will focus on sustainability and access for local producers.

Balle has spent many months researching and travelling the country, talking to producers and sourcing products for her store.


Supie will have an emphasis on local producers and farmers market style produce, to give small producers and brands better access to New Zealand consumers. Customers can choose a free membership with paid for delivery, or pay $99 for yearly membership with unlimited free deliveries. The products offered will include staples like bread, milk, pet food and toilet paper.

Supie initially plans to start shipping grocery boxes from their south Auckland warehouse.

The Supie website states:

“We’re pioneering a new way to bring food to your table directly from the people who produce it, grow it, and make it.

“We’re a small team of passionate Kiwis with big ambitions to make a true impact.

“We believe food is the most powerful force for change. For our families, New Zealand, and our environment, so every day we are working towards a more sustainable way we buy and sell food in New Zealand.

“We make socially conscious decisions in everything we do, as everything we do today will affect all of our tomorrow. So, every product on Supie has been hand-selected by us and aligns with our everyday mission to create a better tomorrow.”

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