Premium chilled soup brand Naked Locals is honouring the work of two Kiwi charities with its Naked Locals Local Heroes soups, with up to $20,000 each to be donated to new partner Fair Food Trust and Satisfy Food Rescue.
The New Zealand brand launched the initiative in 2021 with North Canterbury-based Satisfy Food Rescue to support the charities’ vital work in reducing food waste and offering nutritious meals to fellow Kiwis.
20 cents from every pack of Satisfy Food Rescue Lentil, Potato & Caramelised Onion Soup sold has been donated to the charity over the past year, which has helped to enable the team to purchase a new delivery van and provide over 27,000 additional meals to people in need.
Now, the brand is partnering with Auckland’s original food rescue charity, Fair Food – a not-for-profit organisation that was established in 2011 to rescue perfectly edible food that would otherwise be destined for landfill, and redirecting this food to people in need throughout the community.
In 2021 alone, the charity rescued over 753,000kg of food, distributed over 2.2 million meals to the community, and prevented more than 586,000kg of greenhouse gases from entering the atmosphere – fulfilling Fair Food’s mission to feed people, not landfill.
Proceeds from the new Naked Locals Pumpkin and Kumara Soup will go to Fair Food, up to the value of $20,000. The charity is welcome to spend the funds wherever they feel they are best used.
Life Health Foods Head of Sales & Marketing Mark Roper says that he’s excited to bring on Fair Food as a new partner after such a positive reaction to the Satisfy Food Rescue Naked Locals collaboration and soup.
“It’s been incredible to be able to support Satisfy Food Rescue over the last year, and we’re really excited to be partner with Fair Food this winter,” he says.
“Fair Food is one of the original food rescue charities and has made a huge impact on Aucklanders in need, so it’s a privilege to be able to give back and support this meaningful cause.”
Melissa Crawford, Board Chair Fair Food Trust, says that the Naked Locals Local Heroes initiative is a welcome partnership that she hopes will help the charity increase their community impact.
“Since 2011, we’ve been recovering surplus food from growers, manufacturers, and retailers distributing this beautiful food to those who need it most,” she says. “We distributed over 2.2 million meals in 2021, and hope to increase this number this year with the support of Naked Locals.”
Not only are the Naked Locals Local Heroes soups good for Kiwi communities; they’re also good for you – and are made locally without preservatives or artificial colours or flavours.
“Our Local Heroes soups are made with New Zealand-grown vegetables, meaning our customers can enjoy a delicious, convenient lunch or dinner that benefits their local community too,” says Mark.
You can find out more about the collaborations on the Naked Locals website or you can follow the charity collaboration journey on social media via the #NakedLocals and #LocalHeroes hashtags.