MINI store with mighty prices arrives in Levin

MINI store with mighty prices arrives in Levin

PAK’nSAVE’s Stickman is branching out and dipping his toe in new and uncharted waters with a prototype small format store in Levin.

The fresh, new concept picks up where the discounter Write Price leaves off, with an innovative approach to delivering New Zealand’s lowest prices. The Write Price supermarket closed on Friday 8th September and will re-open in its new bright yellow incarnation as PAK’nSAVE MINI at 8am on Wednesday the 13th of September. PAK’nSAVE MINI will offer around 2,500 key products in a revamped layout. A standard PAK’nSAVE big box retailer usually offers around 8,000 SKU’s.

Gwen Bailey, owner-operator, is excited at the prospect of trialling a PAK’nSAVE MINI. “I’ve been in the grocery business since 2006 – it’s a family tradition, but now I’m getting the chance to do something entirely different. PAK’nSAVE MINI packs great value essential every day products into a smaller space at our renowned low, low prices in a store that’s been given a fresh new makeover. I look forward to hearing what they think.”

Grocery retailing is going through an exciting time according to Doug Cochrane, GM Retail at Foodstuffs North Island. “There’s a real sweet spot out there at the moment where population growth and a change in shopper tastes for products and service at great value is putting pressure on companies like ours to move and adapt, at speed. We need to try new things and learn quickly.  We’re trialling PAK’nSAVE MINI in Levin which should give us a good indication of how the model might be received elsewhere in the country.

“While some people may think 2,500 products is limiting customer choice, it’s a common format in other parts of the world. You’d be surprised to know that most of us tend to shop the same selection each week – branching out only when there’s a special occasion or a challenging recipe. The PAK’nSAVE MINI product range is carefully selected based on shopper insights and basket analysis where new stores like this one allow customers to pop in and out quickly as our lives get busier. It’s also a nimble model which can be tweaked on the fly without incurring additional costs,” adds Cochrane. “We’ll be watching day by day, making sure we’re satisfying customer demand all while driving our pricing down.”

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